Photography enthusiasts, gear heads, and imaging professionals, your moment has arrived! DPReview’s annual Readers’ Choice Awards are now live, inviting passionate photographers to weigh in on the most compelling camera technology of 2025.

How the Awards Work

This year’s competition spans three distinct categories: cutting-edge cameras, prime lenses, and zoom lenses. Photographers can participate by ranking their top three products through an intuitive drag-and-drop interface, ensuring a fair and engaging selection process.

What Makes This Year Unique

2025 has been a landmark year for photographic innovation, featuring an impressive array of devices ranging from robust professional workhorses to nimble enthusiast mirrorless cameras and accessible entry-level bodies. The landscape has been particularly notable for its unexpected and groundbreaking designs.

Voting Details

The polls are currently open and will remain accessible through December 26th. After the initial category voting concludes, a final poll will determine the overall Readers’ Choice Product of the Year.

Important Guidelines

DPReview emphasizes fair participation: voters should use a single account and approach the poll in the spirit of genuine enthusiasm. This is a community-driven celebration of photographic technology, not a sponsored competition.

Cast your vote now and help crown the most outstanding imaging technology of 2025!