The annual Lensrentals rental report for 2025 has solidified a clear trend in professional photography and videography equipment preferences, with Canon and Sony continuing to command significant market dominance.

Equipment Rental Insights

The comprehensive analysis reveals that both manufacturers have maintained their strong positions, reflecting ongoing consumer confidence in their respective camera and lens technologies. Professional photographers and videographers consistently selected these brands across various rental categories.

Industry experts suggest this trend underscores the robust engineering and innovative design approaches employed by Canon and Sony. The rental market serves as a critical barometer for understanding equipment performance and user preferences in professional imaging contexts.

Market Implications

While the specific details of rental rankings remain proprietary, the overarching narrative points to continued technological advancement and market leadership by these two imaging powerhouses. Professionals continue to trust these manufacturers for critical production needs across commercial, creative, and documentary disciplines.